Online Consumer Behavior - Research Prospectus (Research Proposal) Essay

Online Consumer Behavior - Research Prospectus (Research Proposal) - Essay Example eld needs to be done to see as to how a research can be done in the field, that is to say we will try to provide a research framework which will be on three main blocks; main reason for buying, adoption and carrying on with the decision, this will help analyze the behavior of the online consumer in a uniform and systematic manner. 351 articles in all are present and have been used in the field of consumer behavior over the past decade. The articles that deal with consumer purchase behavior on the internet are the ones that we will be focusing on most articles that are used were obtained from online database, through digital libraries and online databases In the recent years, B2C e-commerce has been at a rise and researchers are of the opinion that B2C will soon switch to virtual means and thus there will be no need for local stores. Having said this there are still areas in online consumer behavior that need to be studied. Specially in the section where the products are bought on the bases of their quality and where customers feel that the quality can only be understood better once the product is held and felt. Examining the literature in this field reveals that several components of consumer behavior theory have been applied when studying online consumer behavior. Although, application of the concepts is not as simple as it sounds. A large amount of difference can be seen between both type of consumers (online and offline). Marketing is considered to be the most important factor when it comes to selling product mainly on the bases of their perceived quality, which is something that is highly difficult to determine, and even if that is determined it is hard to convince the customer into going for the purchase decision without have felt the product, by just seeing the product on the website. Trusting the website is another issue that needs to be addressed, developing trust is extremely important to bring about any sort of purchase decision and also to make the